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Secret 4 - Target Area

Secret 4 - Target Area

The internet is global, a very big place the world. You may have a global international business, but equally likely you are going to have a certain area.

In your area in the country where you live, you might want customers or clients within a certain area; maybe that is 1 mile, 100 miles or maybe 1,000 miles?

Your website should be search engine optimised so that it targets potential customers to contact you who are in your target area. This means that you can rank much higher in Google search results for 'Target Work+your area' than for your 'Target Work' alone. It also means that a higher percentage of those who contact you, will do business with you and this will minimise wasted time spent on those who are too far away for you to do business with.

Make sure you check out all of Jeff Scott's '9 secrets to online success'. 

Secret #1 Design
Secret #2 Misconception
Secret #3 Target Work
Secret #4 Target Area
Secret #5 Content
Secret #6 Market
Secret #7 SEO
Secret #8 User Personas
Secret #9 Connected Gallery

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